Saturday, December 03, 2011

MOA BETTAH BEER ...

So I'm driving around the Marlborough region on New Zealand's South Island, past miles and miles of vineyards that produce some of the most acclaimed wines in the world, when I spot this sign. A perfect example of the Kiwi sense of humor.














Josh Scott (that's him in the photo) started brewing beer when he was 13 years old, which landed him in a bit of trouble at school after he started selling it to his classmates. Now, at 28, his line of Moa beers, named after the extinct, giant flightless bird that used to roam these parts, is one of the stellar offerings from New Zealand's burgeoning craft brewing industry. Here's the good news: While I was there, Josh told me he had just learned that Whole Foods is picking up a couple of his beers for U.S. distribution, so look for them to reach our shores sometime in 2012.
The lovely Alex Mousley, bar manager at Moa Brewery, pulling me a pint of IPA.

And you gotta love the cheekiness of Moa's ad campaign for its porter (below left) and pilsner (right)

3 comments:

Biil T said...

Bob -- I'll seek out Moa beer just because of those posters. They're hilarious. Wonder if Will Smith has seen them?

Boredumb said...

dozoobNot to be a party-pooper, but I think he may have to try a different slogan in America for his porter...oh, and perhaps a different slogan in England for his pilsner?

Boredumb said...

hmmm...not sure how my word verification ended up in my prior comment...I don't usually preface my comments with nonsense words (the comments generally take care of that themselves)